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News & Articles By Jayson Veley

04/05/2017 / By Jayson Veley

Companies “program consumers” to alter perceptions of taste through use of colors on packaging

According to a recent study published in the Journal of Food Science, the color of a sweetener packet has a direct effect on an individual’s sweetness perception and overall satisfaction. In the study, a total of 500 participants were given five different sweeteners, each a different color. Sucralose was in a yellow packet, stevia was […]

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